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Mexico they report emails arriving in the inbox
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Return Path presented its report on Email Deliverability , focusing on the arrival of emails to the inbox. These data are interesting for those who are dedicated to email marketing , in order to know how much their strategies for delivering messages to their clients or prospects are paying off. Below we present the main insights of this report , focusing on the region of Mexico and Latin America. Arrival of emails in the inbox in the world increases 5% In the world, the global average of email arrival in the inbox rose 5 percent , going from 80% to 85% compared to the previous 12 months. The largest increase in this data was in the second quarter of 2018 , when it grew 7% compared to the same period of the same year. In Mexico it reports 88% of emails arriving in the inbox or inbox In Latin American countries, on average, 78% of emails arrived in the inbox or inbox.
How to avoid falling into spam: get your shipments to your customers' inboxes However, in the previous 12 months this percentage was 80% , which dropped Country Email List between 2% and 3% on average. In Mexico , since the third quarter of 2017, the arrival of emails to the inbox was as follows: Third quarter of , 90%. Fourth quarter of 2017, 86% First quarter of 2018, 88% Second quarter of 2018, 89% Prior 12-month period, 88% Additionally, in Mexico, spam has a 9% arrival rate , while the rate of unseen or lost emails is 3% . On average, spam grew by 3% in the last months, while the rate of lost emails fell by 3%. Rates regarding email in Argentina and Brazil In comparison, Argentina has an email arrival rate in the inbox of 78% , with a percentage of lost or unseen emails of 22% and a spam arrival rate in the inbox of 0%.
[Tweet Review the data from the study on mail arrival in the inbox for Mexico and LATAM] Likewise, in Brazil the email arrival rate to the inbox is 75% , with a spam arrival rate of 114% and lost/unseen emails of 11%. Email arrival rate by email provider Email marketing professionals want to know, in order to guarantee that their emails with relevant information reach their clients and prospects, which email provider has the highest rate of email arrival in the inbox or inbox. The report has a section that presents this rate . Below are the rates of the four largest email providers in the world in the last months: |
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| : 27-11-2023 07:54AM |
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